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Privacy policy

Last updated: 22 August 2026

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This Privacy Policy explains how Hristakiev collects, uses, stores and protects personal data when you visit www.hristakievofficial.com, contact us, subscribe to our communications or purchase products from us.

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We process personal data in accordance with Regulation (EU) 2016/679 (the General Data Protection Regulation or "GDPR") and applicable Bulgarian data protection legislation.

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1. WHO IS THE DATA CONTROLLER?

The controller of your personal data is:

Petar Damyanov Hristakiev
Trading as Hristakiev
Self-employed natural person registered in Bulgaria
BULSTAT: 181490787
Place of business: Ruse, Bulgaria
Email: info@hristakievofficial.com
Website: www.hristakievofficial.com

References in this Privacy Policy to "Hristakiev", "we", "us" or "our" mean Petar Damyanov Hristakiev acting in the course of his independent business activity under the Hristakiev brand.

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2. WHAT PERSONAL DATA DO WE COLLECT?

Depending on how you interact with us, we may collect:

  • your name;

  • email address;

  • telephone number;

  • billing and delivery address;

  • order and purchase information;

  • products, sizes and options selected;

  • measurements or sizing information voluntarily provided for customisation;

  • messages, enquiries and other communications with us;

  • newsletter and marketing preferences;

  • payment and transaction information;

  • information relating to returns, refunds or complaints;

  • IP address, browser, device and technical information;

  • website usage and interaction data; and

  • cookie and consent preferences.

When you pay online, payment information may be processed directly by the payment service provider made available through our checkout. We do not need to receive or store your complete payment-card details where the payment provider processes them directly.

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3. WHY DO WE USE YOUR PERSONAL DATA?

We process personal data only where we have an appropriate legal basis.

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Purpose                                                                                                 Main legal basis
Processing and fulfilling your order                                                              Performance of a contract
Producing made-to-order or customised products                                            Performance of a contract
Arranging delivery, returns and refunds                                                        Performance of a contract
Responding to enquiries about an existing or potential order                            Performance of a contract or steps taken at your request                                                                                                                    before entering into a contract
Accounting, invoicing and tax obligations                                                    Compliance with a legal obligation
Preventing fraud and protecting the security of the Website                              Our legitimate interests in protecting our business and customers
Establishing, exercising or defending legal claims                                          Our legitimate interests and, where applicable, legal obligations
Sending newsletters and promotional communications                                    Your consent
Non-essential analytics and advertising technologies                                      Your consent
Improving the Website and understanding

its general performance where this does not require consent                            Our legitimate interests, where permitted by law

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Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights and interests require additional protection.

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4. MEASUREMENTS AND CUSTOMISATION INFORMATION

If you request a made-to-measure product or size customisation, you may provide measurements such as waist, chest, hip, inseam or other dimensions necessary to produce or adjust the product.

We use this information only as necessary to fulfil the relevant order, assist with sizing or provide the customisation you requested.

Please do not provide health or medical information when submitting measurements unless it is genuinely necessary and we have specifically requested it.

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5. ORDERS AND PAYMENTS

When you place an order, we process the information necessary to:

confirm and administer the order; receive and verify payment; produce or customise the product; communicate with you about production; arrange shipment; process returns or refunds; and comply with accounting and tax requirements.

Payment providers used through our Website may process your personal data independently in accordance with their own privacy notices and legal obligations.

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6. NEWSLETTER AND DIRECT MARKETING

If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may use your email address to send information about Hristakiev collections, launches, products, events and offers.

You can withdraw your consent at any time by using the unsubscribe link in our marketing emails or by contacting us at info@hristakievofficial.com.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

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7. COOKIES AND SIMILAR TECHNOLOGIES

The Website uses cookies and similar technologies for functions such as website operation, security, remembering preferences, analytics and, where enabled, advertising and marketing.

Cookies that are not strictly necessary are used only in accordance with your cookie choices.

You can find more information in our Cookie Policy and change your preferences at any time through the Cookie Settings or Privacy Settings available on the Website.

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8. WHO MAY RECEIVE YOUR PERSONAL DATA?

Where necessary, personal data may be shared with service providers supporting our business, including:

  • Wix and its group companies, which provide website hosting, e-commerce and related infrastructure;

  • payment service providers available through our checkout;

  • courier and delivery companies;

  • email, customer communication and newsletter providers;

  • analytics and advertising providers where you have consented to the relevant technologies;

  • IT, hosting and security providers;

  • accountants, legal advisers and other professional advisers; and

  • public authorities where disclosure is required by law.

 

We provide service providers only with the information reasonably necessary for the relevant purpose.

Some providers act as processors on our behalf, while others may act as separate controllers for particular processing activities.

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9. INTERNATIONAL DATA TRANSFERS

Some of our technology and service providers may process personal data outside Bulgaria or outside the European Economic Area.

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Where personal data is transferred to a country that is not recognised as providing an adequate level of data protection, we use or rely on appropriate safeguards required by applicable data protection law, such as European Commission Standard Contractual Clauses, where applicable.

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Where a service provider is itself responsible for an international transfer, information concerning its transfer safeguards may also be provided in that provider's privacy documentation.

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10. HOW LONG DO WE KEEP PERSONAL DATA?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with legal requirements.

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In particular:

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Order, invoice and transaction records are retained for the period required by applicable Bulgarian accounting, tax and other legal requirements.

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Customisation and measurement information is retained for as long as reasonably necessary to fulfil and administer the relevant order and any related claims, unless continued retention is required by law.

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Customer correspondence is normally retained for as long as necessary to deal with the enquiry and any associated order, dispute or legal claim.

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Marketing information is retained until you unsubscribe, withdraw your consent or the information is no longer required for the relevant marketing purpose.

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Cookie and consent information is retained for the period necessary to remember and demonstrate your preferences and compliance with applicable law.

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We may retain particular information for longer where this is necessary to establish, exercise or defend legal claims or comply with a legal obligation.

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11. YOUR DATA PROTECTION RIGHTS

Subject to the conditions provided by applicable law, you may have the right to:

obtain confirmation as to whether we process your personal data and request access to it;

  • request correction of inaccurate or incomplete personal data;

  • request deletion of your personal data;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object at any time to processing for direct marketing purposes;

  • receive certain personal data in a structured, commonly used and machine-readable format and request its transmission where the right to data portability applies; and

  • withdraw consent at any time where processing is based on consent.

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To exercise your rights, contact us at info@hristakievofficial.com.

We may need to verify your identity before responding to a request.

Certain rights are not absolute. For example, we may have to retain information where this is required by tax, accounting or other law or where it is necessary for legal claims.

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12. RIGHT TO COMPLAIN

You also have the right to lodge a complaint with the Bulgarian supervisory authority:

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Commission for Personal Data Protection (CPDP)
2 Prof. Tsvetan Lazarov Blvd.
1592 Sofia
Bulgaria

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Website: www.cpdp.bg
Email: kzld@cpdp.bg

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You may also have the right to contact another competent supervisory authority, particularly where you live or work in another EU or EEA country.

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We would appreciate the opportunity to address any concern directly first, and you may contact us at info@hristakievofficial.com.

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13. SECURITY

We take reasonable technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

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14. CHILDREN

The Website and online store are not specifically directed at children.

We do not knowingly seek to collect personal data from children through the Website. Where a person is not legally able to enter into a purchase contract independently, an order should be placed with the involvement of a parent or legal guardian.

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15. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites, social media services or other services that we do not control.

Those third parties are responsible for their own processing of personal data. We recommend reviewing their privacy information before providing personal data to them.

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16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy where necessary to reflect changes in our Website, services, processing activities or applicable law.

The date of the latest version will be displayed at the top of this page.

Material changes may also be communicated through the Website where appropriate.

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17. CONTACT

For questions about this Privacy Policy or the way we process personal data, or to exercise your data protection rights, please contact:

Hristakiev
Petar Damyanov Hristakiev
BULSTAT: 181490787
Ruse, Bulgaria
Email: info@hristakievofficial.com

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